Wednesday, 11 November 2009 09:39

An extensive interview with Admeta's CEO Johan Klaesson was published on the online advertising site Farneymedia.com (2009-11-10). Johan was asked to share his ideas on the trend of large publishers deciding to open up private exchanges to sell their unsold inventory for higher yields than what single ad networks and open exchanges can offer.

“Our technology help publisher handle their ad sales the simplest way possible with complete control. By setting up a private ad exchange with the support of our technology and expertise, the publisher get to handle all their non premium sales in one system with the complete control of who buys what and for what price” says Johan Klaesson.

To read the full interview, visit Farneymedia.com